Lanier's "Grass Roots" Distribution Supports Lanier Printer Resellers
As a leading manufacturer in office print solutions, Lanier has been providing Australian and global companies with printers over the past decade.
Our Distribution Model
Lanier Australia has a unique method of laser printer distribution. We call it ‘Grassroots' distribution.
This involves partnership with independent local businesses in strategic geographical areas, who take on the role of the wholesale printer distributor for their local reseller network.
This method enables us to better service printer resellers across the country by providing local stock, sales support and technical backup where resellers need it, not just where it suits the vendor.
Becoming a Lanier Printer Reseller
It's easy and as a Lanier Printer Reseller you would take advantage of this unique distribution model and expect a higher level of service.
Local Support
All our distributors have factory trained technicians that will support your customers when problems arise.
Stock On Hand
Lanier distributors maintain a minimum stock level, which means no delays to supply your local customers with product.This includes consumables supplies such as toners and developer drums.
Reseller Rebates
Lanier also provides reseller rebates and incentives which is another way Lanier helps with maintaining your margins
Higher Margins
Lanier products are not available to national based distributors, therefore there is less chance you will compete against your competitors when quoting customers.This assists with preserving your margins while offering a world class product.
To find out how you can become a Lanier Printer Reseller contact Matt Smith on 1300 362 345
